Sunday, November 21, 2010

As we express our gratitude,

we must never forget that the highest appreciation is not to utter words, but to live by them. ~John Fitzgerald Kennedy

I do want to thank everyone who stops by here to read...some of you comment...some of you email...some quietly read and move on...I do this not so much for responses but to teach; after all, that is what I do...have done...will do until the day I die.

I think Thanksgiving does get lost in the pre-Christmas shuffle. It used to be that we would take it a holiday at a time, but, in our commercially driven world, that was tossed in the discard pile. The first Black Friday was September 24, 1869--a stock market disaster (history repeats and repeats). Now, it is related to stores going into the black supposedly,and, despite statistics that show the most shopping is done the Saturday before Christmas, the Black Friday myth continues to flourish.

The history of the day after Thanksgiving being the official start of the holiday shopping season is linked with the tradional parades and Santa coming to town to take orders.In the late 19th century and early 20th century, Santa parades or Thanksgiving Day parades were sponsored by department stores. These include the Toronto Santa Claus Parade, in Canada, sponsored by Eaton's, and the Macy's Thanksgiving Day Parade sponsored by Macy's. Department stores would use the parades to launch a big advertising push. Eventually it just became an unwritten rule that no store would try doing Christmas advertising before the parade was over. Therefore, the day after Thanksgiving became the day when the shopping season officially started.

After the Depression, the fact that this marked the official start of the shopping season led to controversy. In 1939, retail shops wanted a longer shopping season as they recovered from the Depression, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving. President Franklin D. Roosevelt moved the date for Thanksgiving one week earlier, leading to much anger by the public who wound up having to change holiday plans (Lincoln had declared the last Thursday as the official Thanksgiving). Some even refused the change, resulting in the U.S. citizens celebrating Thanksgiving on two separate days. Some started referring to the change as "Franksgiving."

So, this Thursday, enjoy your day...shop if you must...but remember to live thankfully!

3 comments:

Judy said...

HAPPY THANKSGIVING SUSAN.... I stop often although I do not post for my "History" lesson...thankful for them...and so thankful you are my friend. XO, Judy

Anonymous said...

Hello Susan.....Happy Thansgiving to you and your family. The "trailer girls" will be in to see you this weekend before going in to hibernation for the next few months. It is always a good time shopping and chatting with you at the Dutch Rose.
Alice

Just a bed of roses said...

It's ALWAYS a delight to stop in to learn, be inspired and always a chuckle with what you have to say on each subject.

Did I ever love seeing the vintage parade!

Have a relaxing week-end