Sunday, October 12, 2014

"Instead of buying local,

go a step further and buy personal." ~Jeff Haden

That opening line in a business article caught my attention.  We are at the Jersey shore, and now that the summer season is an instagram memory, folks are stopping by to say goodbye as they close up cottages, houses, condos for the winter.  Being in a tourist area, we do get a summer seasonal benefit, and, as Richard Moe commented in another article: “When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.”

But, there are people who live in this area -- or in any small town America -- year round, where we shop, where we eat and have fun -- all of that makes our communities home.  This time of year brings the craft shows, the artisans' open houses, the street fairs...cool autumn days...and chilly November weekends are perfect for exploring the small shops or shows in your neighborhoods.  The big boxes are always there with stuff on shelves.  Why not explore the "small" boxes?

With the holiday season soon to become a whirling dervish, studies have found that for each $1 spent at a local business, 45 cents is reinvested locally. Many of the people who set up at local shows or have small shops or booths in co-ops try more to please and work harder than the CEOs of the Walmarts or the Targets of the world.  Sure, we love the 24/7 convenience, but what about stopping at a local florist for a display for the holiday table.
We got a new car the other day, and, because I have been going to this dealer for years, it was nice to be a known customer not merely a dollar sign.  I got a big hug from the Service Manager who had not been there the last time I had service, but he was working, and it was good to see him.  It is a bit of the Cheers mentality - where everyone knows your name--the buy personal as well as local!

I have fall décor from a neighbor...not a Chinese factory... I know the person who made these signs...





So, just think about buying local...Walmart's fiscal profit was 128.08 BILLION...there are many folks out there in small shops and co-ops or who are doing seasonal craft shows who would be grateful for $128.08 period!

"When you buy something made by a person, there is something special there, and you do feel it.  The consciousness with which a thing is made is often more important than the things itself."
         ~J. Donald Walters

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