Sunday, July 19, 2015

"Got an issue,

get a tissue." 
     ~Jeff Rich

Do you know that Kleenex tissues were developed because women initially were not happy with Kotex, the personal hygiene product that Kimberly-Clark developed?  In the early 1920s, the company had "creped wadding" leftover from WWI surgical dressings, and, even though Kotex eventually was marketed well, the company decided they had to do something with all of the creped wadding or cellucotton as it was known later on.

The company needed to find other ways to use the creped wadding (I love that label). Changing the ingredient blends and using different pulps, scientists were able to make a softer crepe, and, from this, the idea of Kleenex® facial tissue was born.      

According to Kleenex, the creative team decided to market the tissues for cleansing since cosmetics were starting to sell well.  It seems that women had a "cold cream towel" that hung in 1920s bathrooms.  That would account for all the plain cotton towels that show up in estate sales. 
Kleenex did not become the tissue for colds and allergies until the 1930s.  One of the administrators did not like the idea, but he finally committed a small amount of ad space to use Kleenex as a handkerchief.   In 1930s, the slogan "Don't Put a Cold in Your Pocket" ushered in the tissue as a disposable handkerchief.
The original Kleenex trademark application was filed in the class of Medical, Beauty, & Agricultural Services by Cellucotton Products Company of Neenah, Wisconsin in July, 1924. The description provided was for "ABSORBENT PADS OR SHEETS FOR REMOVING COLD CREAM."

International Cellucotton Products Company officially assigned trademark interest and good will of the business to Kimberly-Clark Corporation on September 30, 1955. Kimberly-Clark Corporation of Neenah, Wisconsin is the current registered owner of the Kleenex trademark.

For many, Kleenex is not necessarily a brand name but a generic label for any facial tissue. Many dictionaries define it as such also.  Before the boxes became "decorator",  the box was fairly plain, and so in the 1950s home decor movement, the tissue boxes you now see in vintage shops, thrift stores, and flea markets made tissues easy to access. 

These are two I found...pure 50s plastic...and a tole painted one also...

Both have holes in the back so they can be hung on the bathroom wall...you can see the holes on this one...
Now, you know a little history of that tissue that you leave in your jean pocket when you do laundry!

"If there is no God, who pops up the next Kleenex?"
          Arthur Hoppe

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